Wednesday, February 20, 2013

New Database: SuperDemographics

Library Services has added a new statistics database to its growing collection: SuperDemographics.

"SuperDemographics is implemented by Manifold Data Mining Inc., to enable online market and consumer insight analysis with Manifold micro-marketing databases at the 6-digit postal code level:
  • Canadian Demographics
  • Canadian Lifestyles
  • Canadian Household Spending Pattern
Manifold Data Mining Inc. is a Canadian company specialized in creating demographic, household expenditure, consumer purchasing behaviour and lifestyle cluster databases at the 6-digit postal code level. Manifold is an authorized reseller of Statistics Canada."

SuperDemographics can be accessed both on and off campus.  Check the library's business databases page or complete database listing page to learn more or to access SuperDemographics. 

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