MHC Library Services has added another statistics database to its collection: Print Measurement Bureau.
This database contains single-source data on print readership, non-print
media exposure, product usage and lifestyles. The first national PMB
study was conducted in 1973. Since then, it has grown to the point where
it now uses an annual sample of 24,000 to measure the readership of
over 115 publications and consumer usage of over 2,500 products and
Print Measurement Bureau is available on and off campus and can be accessed via the library's complete database listing page or the business databases page.