Thursday, February 21, 2013

New Database: Print Measurement Bureau

MHC Library Services has added another statistics database to its collection: Print Measurement Bureau

This database contains single-source data on print readership, non-print media exposure, product usage and lifestyles.  The first national PMB study was conducted in 1973. Since then, it has grown to the point where it now uses an annual sample of 24,000 to measure the readership of over 115 publications and consumer usage of over 2,500 products and brands.

Print Measurement Bureau is available on and off campus and can be accessed via the library's complete database listing page or the business databases page.  

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